Mothr. (“the Company,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, share, retain, and protect your personal information when you use our website (hellomothr.com), our personalized wellness profile tool (the “Mothr. Pulse” or “Mothr. Pulse Check”), our voicemail feature (“Call Your Mothr.”), our newsletters, and any other Mothr. services or communications (collectively, the “Services”).

Please read this Privacy Policy carefully. By using our Services, you agree to the practices described in this Policy. If you do not agree, please do not use our Services. This Privacy Policy is incorporated into and should be read together with our Terms & Conditions.

IMPORTANT: Mothr. is a wellness and education platform. We are not a healthcare provider and do not provide clinical, diagnostic, or therapeutic services. However, the information you share with us may include sensitive wellness and health-adjacent data, and we take the privacy of that information seriously.

We collect information you voluntarily provide when you use our Services, including:

When you use our Services, we may automatically collect certain technical information, including:

This technical data does not, on its own, identify you personally, but may be combined with other information we hold about you.

We may generate inferences about your preferences, wellness patterns, or likely characteristics from the information you provide and from how you interact with our Services. For example, your pulse-check responses may be used to generate a wellness profile that reflects patterns in the data you submit over time. These inferences are used to personalize your experience and are treated as personal information under applicable law.

If you arrive at or interact with our Services through a third-party platform — such as a social media link, a referral from a partner organization, or an embedded content provider — we may receive limited technical information from that platform, such as referring URL, click source, or basic engagement data, as permitted by that platform's own privacy settings and policies. We do not control what those platforms collect independently, and their data practices are governed by their own privacy policies.

We do not currently receive personal information about you from data brokers, advertising networks, or health data aggregators. If that changes, we will update this section accordingly.

Note: For information about vendors and service providers that process data on Mothr.'s behalf (rather than providing data to Mothr.), see Section 4.1. For information specifically about our voice platform, Google Voice, see Section 5.2.

Some of the information you share with us through the pulse-check and other features may relate to your physical or emotional health, mental wellbeing, postpartum recovery, family dynamics, or related topics. We treat this information as sensitive and apply heightened care in how we handle it.

Please be aware of the following:

We use the information we collect for the following purposes:

Mothr. uses automated tools and artificial intelligence (“AI”) to process information you provide and generate personalized content, including pulse-check outputs, wellness profiles, scores, resource suggestions, and other features of the Mothr. Pulse Check. The following disclosures apply to all automated and AI-driven processing:

Mothr. may process information in connection with safety concerns it becomes aware of in the course of providing the Services — for example, content suggesting self-harm, harm to others, abuse, neglect, or child safety concerns. This is a discretionary authority, not a commitment or obligation. Mothr. does not monitor user inputs, voicemails, or communications in real time, and does not promise to detect, assess, or respond to any safety concern. You should not rely on Mothr. to monitor for or act on safety-related content. See Section 4 of our Terms & Conditions for more information about our safety limitations.

Mothr. does not sell, rent, or license your personal information to third parties for their own commercial purposes. We may share your information in the following limited circumstances:

We work with third-party vendors and service providers who assist us in operating our Services, including email delivery, website hosting, analytics, AI processing, and data storage. These vendors are permitted to access your information only as necessary to perform their functions and are required to protect it under confidentiality obligations consistent with this Policy.

Where vendors process personal data on our behalf, we maintain written data processing agreements or comparable contractual safeguards with those vendors. Our AI processing vendor(s) process your inputs solely to generate your Mothr. Pulse Check outputs and are not permitted to use your data to train their own models or for any other independent commercial purpose.

We may disclose your information:

If Mothr. is involved in a merger, acquisition, reorganization, asset sale, or similar transaction, your information may be transferred as part of that transaction. We will provide notice as required by applicable law and, where feasible, notify you before your information is transferred and becomes subject to a different privacy policy. We will notify users via email and/or a prominent notice on our website at least 30 days before your information becomes subject to a materially different privacy policy, and you will have the opportunity to request deletion of your data before the transfer takes effect, subject to any legal or contractual obligations.

We may share your information for other purposes with your explicit consent. For example, we will not use identifiable stories, testimonials, voicemails, or sensitive user experiences for marketing or external-facing purposes without your separate written consent.

We may share de-identified data that does not identify any individual user for research, analytics, or other purposes. No individual user will be identified in any external analysis without explicit written consent.

When we refer to “de-identified” data in this Policy, we mean data that has been processed to remove or obscure direct and reasonably indirect identifiers such that the data cannot reasonably be used to identify you. We apply technical and administrative safeguards to maintain the de-identified status of such data and do not attempt to re-identify it.

When you use Call Your Mothr., your voice message is recorded. We may use automated tools to transcribe your voicemail. The recording, transcript, and associated metadata (such as call time and duration) may be:

Our voice channel currently operates through Google Voice. Unlike most of our service providers, this voice platform operates under its own independent terms of service and privacy policy, which are separate from and not governed by Mothr.’s vendor agreements. Mothr. does not control that platform’s data practices. Call metadata held by the platform — including originating phone numbers, call timestamps, IP addresses, and voicemail transcripts — may be subject to disclosure pursuant to valid legal process, including subpoenas or law enforcement requests, regardless of Mothr.’s preferences. You can review Google Voice’s privacy policy at https://policies.google.com/technologies/voice?hl=en-US. This is why we advise against sharing sensitive information through this channel.

Mothr. retains voicemail recordings for 90 days after receipt, after which recordings are permanently deleted from our systems. Transcripts generated from voicemails are retained for 180 days and then deleted or de-identified. Call metadata (such as timestamps and duration) is retained for 13 months for operational and security purposes. Note that metadata retained by the third-party voice platform is subject to that platform’s own retention practices, which Mothr. does not control. To request deletion of a voicemail, transcript, or associated data held by Mothr., please contact us at contact@hellomothr.com. We will respond within 30 days of a verified request.

Call Your Mothr. is not monitored in real time. Mothr. does not promise to listen to, respond to, or act on voicemails. This feature is not a crisis line or emergency service. If you are in crisis, please call 911 or contact the Postpartum Support International Helpline at 1-800-944-4773.

We use cookies and similar tracking technologies on our website to:

Types of cookies we use:

You can control cookies through your browser settings or, where applicable, through a cookie consent tool on our website. Disabling certain cookies may affect the functionality of our Services. Note that some third-party platforms we use (such as our email delivery service) may set their own cookies when you interact with our emails or embedded content.

Global Privacy Control (GPC). Mothr. does not sell your personal information and does not share it for cross-context behavioral advertising or targeted advertising. Because we do not sell or share your personal information, there is no such activity for a Global Privacy Control (GPC) browser signal to opt out of. If our practices change such that we engage in any sale or sharing of personal information, we will update this Policy and honor GPC signals as required under the CCPA and other applicable state laws.

We do not currently use advertising cookies or share data with advertising networks for targeted advertising purposes.

Mothr.’s Services are intended for adults aged 18 and older. However, users may share information about their children, partners, or family members as part of their wellness experience. If you submit information about a third party:

Mothr. does not knowingly collect personal information directly from children under the age of 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete it promptly. If you believe we have collected such information, please contact us at contact@hellomothr.com.

If you are a parent or guardian and believe your child under 13 has accessed or provided information to our Services without your consent, please contact us immediately at contact@hellomothr.com with the subject line “COPPA Request.” We will investigate and, where confirmed, delete the child’s information from our records within a reasonable time.

We retain your personal information for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. Our general retention practices are as follows:

You may request deletion of your personal data at any time by contacting us at contact@hellomothr.com. We will respond to verified deletion requests within 45 days (extendable by an additional 45 days where necessary, with notice to you), consistent with applicable law. Note that we may retain certain information as required by law or for legitimate business purposes (e.g., to resolve disputes or comply with legal obligations).

We implement commercially reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

However, no method of data transmission or storage over the Internet is completely secure. We cannot guarantee absolute security, and you share information with us at your own risk. If you believe your information has been compromised, please contact us immediately at contact@hellomothr.com.

Depending on where you are located, you may have certain rights regarding your personal information under applicable law. These may include:

To exercise any of these rights, please contact us at contact@hellomothr.com. We will respond to verified requests within the timeframe required by applicable law. We may need to verify your identity before processing your request. You may designate an authorized agent to submit requests on your behalf; we will require verification of the agent’s authority before processing such requests. We will not discriminate against you for exercising your privacy rights.

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA):

Right to Know. You may request that we disclose: (1) the categories and specific pieces of personal information we have collected about you; (2) the categories of sources from which we collected it; (3) our business or commercial purposes for collecting, selling, or sharing it; (4) the categories of third parties to whom we disclose it; and (5) the categories of personal information we have sold or shared, if any.

Right to Delete. You may request that we delete personal information we have collected from you, subject to certain exceptions.

Right to Correct. You may request that we correct inaccurate personal information we hold about you.

Right to Opt Out of Sale or Sharing. Mothr. does not sell your personal information, and does not share your personal information for cross-context behavioral advertising. Because we do not sell or share your personal information as those terms are defined under the CCPA, there is no sale or sharing for you to opt out of. If our practices change, we will update this Policy and provide a method to opt out as required by law.

Right to Limit Use of Sensitive Personal Information. You may direct us to limit our use and disclosure of your sensitive personal information (which includes wellness and health-related data) to purposes necessary to provide the Services. To exercise this right, contact us at contact@hellomothr.com.

Right Regarding Automated Decision-Making Technology (ADMT). Under CCPA regulations effective January 1, 2027, California residents will have the right to opt out of ADMT used to make significant decisions about them and to receive a pre-use notice about our use of ADMT. We will update this section prior to that effective date.

No Discrimination. We will not discriminate against you for exercising any of your CCPA rights.

Shine the Light. California Civil Code Section 1798.83 permits California residents to request information about disclosure of personal information to third parties for direct marketing purposes. Mothr. does not disclose personal information to third parties for their own direct marketing purposes.

If you are a Colorado resident, you have the following rights under the Colorado Privacy Act (CPA):

You have the right to access, correct, delete, and obtain a portable copy of your personal data. You have the right to opt out of the processing of your personal data for purposes of targeted advertising, the sale of personal data, and profiling in furtherance of decisions that produce legal or similarly significant effects. To exercise these rights, contact us at contact@hellomothr.com.

Regarding Colorado's AI Law: Colorado's original AI Act (SB 24-205, 2024) has been repealed and replaced. On May 14, 2026, Governor Polis signed SB 189, a revised Colorado AI law that takes effect January 1, 2027. The revised law adopts a narrower disclosure-and-transparency framework focused on automated decision-making technology (ADMT), and removes the broader duty-of-care and risk management obligations of the prior law.

We do not currently believe that Mothr.'s AI-generated outputs constitute ADMT covered under the revised Colorado AI law, as our outputs are not used to make consequential decisions affecting employment, housing, healthcare access, financial services, or similar high-stakes determinations. We will assess our obligations under SB 189 prior to its January 1, 2027 effective date and update this section accordingly.

If we deny your request to exercise a right under the CPA, you may appeal our decision by contacting us at contact@hellomothr.com with the subject line "CPA Appeal." We will respond to your appeal within 45 days.

Residents of Connecticut, Virginia, Texas, Montana, Oregon, and other states with comprehensive privacy laws may have similar rights to access, correct, delete, and port their personal data, and to opt out of certain processing. To the extent those rights apply to you, you may exercise them by contacting us at contact@hellomothr.com. If you are in a state with an appeal right (Connecticut, Colorado, Virginia), you may appeal a denial of your request as described in those states’ laws.

If you are located in Washington State, Nevada, or another jurisdiction that has enacted a consumer health data law, you may have additional rights regarding your wellness and health-adjacent data, including:

The right to confirm whether we are collecting, sharing, or selling your consumer health data; the right to access your consumer health data; the right to withdraw consent to the collection or sharing of your consumer health data; and the right to have your consumer health data deleted.

We do not sell consumer health data. We do not share consumer health data with third parties except with service providers under written data processing agreements, as required by law, or with your consent. To exercise your rights under applicable consumer health data laws, contact us at contact@hellomothr.com with the subject line “Consumer Health Data Request.”

Mothr.’s Services are primarily designed for users in the United States. If you are located outside the United States — including in the European Economic Area (EEA), the United Kingdom, or other jurisdictions with data protection laws — please be aware that:

Your personal information may be transferred to, stored, and processed in the United States, which may not have data protection laws equivalent to those in your home country. Where required by applicable law, we take steps to ensure that international transfers of personal data are subject to appropriate safeguards, such as standard contractual clauses approved by the European Commission or other lawful transfer mechanisms.

If you are located in the EEA or UK, we process your personal data on the following legal bases under the General Data Protection Regulation (GDPR) or UK GDPR:

Where we rely on consent as a legal basis, including for pulse-check processing and AI-generated outputs, the mechanism for providing consent is your affirmative click-through acceptance of these Terms and this Privacy Policy before submitting your first pulse-check response. You may withdraw consent at any time by contacting us at contact@hellomothr.com or by ceasing to use the Services.

If you are located in the EEA or UK, you have rights under the GDPR including the right of access, rectification, erasure (“right to be forgotten”), restriction of processing, data portability, and objection to processing. You also have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal or similarly significant effects concerning you. To the extent our AI-generated outputs could be considered such a decision, you have the right to request human review, express your point of view, and contest the output by contacting us at contact@hellomothr.com. You also have the right to lodge a complaint with your local supervisory authority.

For purposes of the GDPR, Mothr. LLC is the data controller of your personal information. Our contact details are set out in Section 16 below.

This Privacy Policy and any disputes arising out of or relating to our data practices shall be governed by and construed in accordance with the laws of the State of New York, without regard to its conflict of law principles, except to the extent superseded by applicable federal privacy law or the mandatory privacy laws of your state of residence.

Nothing in this governing law clause limits your rights under applicable state consumer privacy or consumer health data laws, including your right to file a complaint with your state attorney general or applicable supervisory authority. Residents of California, Colorado, Connecticut, Washington, and other states retain all rights provided by their respective privacy laws regardless of this governing law clause.

For EEA and UK residents, this governing law clause does not override your rights under the GDPR or UK GDPR, and does not prevent you from invoking the jurisdiction of your local supervisory authority or courts as permitted under those laws.

Our Services may contain links to third-party websites, directories, or resources. This Privacy Policy applies only to information collected by Mothr. through our own Services. It does not apply to third-party websites or services, which have their own privacy practices. We encourage you to review the privacy policies of any third-party service you access through our platform.

Mothr. is not responsible for the privacy practices or content of any third-party websites or services, including provider directories or resource listings in the Mothr.board.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:

Your continued use of the Services after the effective date of any updated Privacy Policy constitutes your acceptance of the updated terms. If you do not agree to the updated Policy, please discontinue use of the Services.

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information directly from children under 13. If you are a parent or guardian and believe your child has provided us with personal information without your consent, please contact us at contact@hellomothr.com and we will take steps to delete that information. For information about how we handle data that users submit about their own children or minors in their care, see Section 7 above.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Mothr.

Privacy Contact: contact@hellomothr.com

General Contact: contact@hellomothr.com

Website: hellomothr.com

For EEA/UK users who wish to exercise their GDPR rights or lodge a complaint, you may also contact your local data protection authority.